Westfalia Separator

Great Separators
Clay's objective was to create a new presence for this well-respected, well-known liquid separation company. In a trade magazine environment, the competition relied on traditional ads while Westfalia gave Clay approval to implement a radical program which took the conceptual notion of "Great Separators" away from the mechanical and into the metaphysical. This communications and design success was accomplished without violating any of the existing corporate identity standards which extended down to the grid system for all print ads.

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